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With
almost 30 years experience in new business start-ups and
transformations, Nancy A. Shenker is a specialist in finding new
sources of revenue and growth for companies of all sizes. She
founded theONswitch® in 2003 to help businesses flourish
through creative and powerful new solutions, including
brand development, effective media planning, breakthrough-the-clutter
marketing, strategic public relations, and memorable experiential marketing.
She has already helped more than 30 companies improve
their performance through innovative marketing. Her process is
based on four key steps Imagine,
Focus, Buzz and Profit.
Nancys background includes senior strategic
planning and marketing positions for major brands, including Citigroup,
MasterCard International, Prentice-Hall and Reed Elsevier publishing.
She was responsible for the successful grand opening of Citibanks
Connecticut branches, launched major new trade shows in the spa
and gaming industries, and developed award-winning communications
based on the Priceless ad campaign.
Her experience spans more than
40 industries, and she speaks on topics related to new business
start-ups, trends, the internet and marketing spending. Nancy
is President of the Association of Women in Communications:
Westchester/Fairfield
(AWC), and serves on the
Advisory Board of
Second Shift, a professional
organization of working mothers. She is a member of the National
Association of Women Business Owners, the Manhattan and
Westchester Chambers of Commerce, and the American Camp
Association. She has been published in the
New York Times
and Entrepreneur.com
and featured in national and local media, including WomensBiz.US,
the Journal-News ,
the Westchester Business Journal, Inside Chappaqua,
Westchester Family, the Westchester Wag
and others.
Nancy holds a BA in English and Psychology from
the University of Michigan in Ann Arbor and a Graduate Diploma
in Book Publishing from New York University. She completed
Kellogg's Executive Communications program. She teaches a course
at New York University called
"Meaningful Marketing."
In her spare time, she knits and reads, and enjoys
the gym, beach and movies.
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