Since starting theONswitch in 2003, Nancy A. Shenker has helped a wide range of businesses launch, re-brand, and flourish. Prior to starting her venture, she worked in various business development and marketing positions and is experienced in all media and in small- and large-scale marketing.

Her expertise is in business start-ups and transformations and she has an extensive track record in growing businesses through creative new solutions. Although Nancy was raised in the “traditional” media era, she has embraced the web and social media and is fluent in all forms of online media and uses them to build brands and revenue. theONswitch has succeeded in using combinations of “old and new media” to deliver huge increases in lead volume and sales for a variety of businesses, including real estate, food, retail, and others. Her process is based on four key steps — Imagine, Focus, Buzz and Profit.

Among her corporate accomplishments is the launch of Citibank’s Connecticut branches. She also developed a proprietary database system to identify new retail customers, researched and launched numerous new products/services, played a lead role in MasterCard’s “Priceless” campaign roll-out and managed event marketing for the world’s largest producer of business trade shows, spanning 40 industries.

She holds an AB in English and Psychology from of the University of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New York University. She also completed Kellogg’s Executive Communications program.

Nancy is a Contributing Editor for the New York Enterprise Report, the Putnam Examiner, and Canada Camps magazines. She has been published and quoted in The New York Times, Smart Money TV , Business Week , Entrepreneur.com, the Associated Press syndicate, The Stamford Advocate, the Westchester Business Journal, AT&T’s and Lowe’s websites, and other publications. She also publishes two blogs – theONblog and Hippy to Wiki and a series of marketing and business tips, which can be found at www.10volts.com.  She serves on the Board of Yonkers Partners in Education.

Her involvement in new media and social networking is significant, and she speaks frequently to business groups and associations on social media, e-marketing, green marketing, career development, PR, and general topics related to business management and entrepreneurship.