starting theONswitch in 2003, Nancy A. Shenker has helped
a wide range of businesses launch, re-brand, and flourish. Prior to starting
her venture, she worked in various business development and marketing positions
and is experienced in all media and in small- and large-scale marketing.
She started another business, a publishing venture called
www.nunumedia.com in 2010.
Her expertise is in business start-ups and transformations and
she has an extensive track record in growing businesses through creative new
solutions. Although Nancy was raised in the “traditional” media era, she has
embraced the web and social media and is fluent in all forms of online media
and uses them to build brands and revenue. theONswitch has succeeded in using
combinations of “old and new media” to deliver huge increases in lead volume
and sales for a variety of businesses, including real estate, food, retail,
and others. Her process is based on four key steps —
Imagine, Focus, Buzz and Profit.
Among her corporate accomplishments is the launch of Citibank’s
Connecticut branches. She also developed a proprietary database system to identify
new retail customers, researched and launched numerous new products/services,
played a lead role in MasterCard’s “Priceless” campaign roll-out and managed
event marketing for the world’s largest producer of business trade shows, spanning
She holds an AB in English and Psychology from of the University
of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New
York University. She also completed Kellogg’s Executive Communications program
at Northwestern University.
Her involvement in new media and social networking is significant,
and she speaks frequently
to business groups and associations on social media, e-marketing, green marketing,
career development, PR, and general topics related to business management and