In the winter of 2007, ECOBAGS®, a leader in the manufacture and sale of sustainable
cloth bags and other Earth-friendly products, needed to "take it to the next level" in terms of
profits and awareness. Founder
Sharon Rowe wanted theONswitch to help her get there. And oh yeah,
there was one more "little" request. She wanted her product featured on Oprah’s Earth Day show.
Imagine — The company was doing well selling
wholesale and direct to consumer already but needed to grow rapidly, infiltrate new sales targets
and change its image from "crunchy" to "incredible."
Focus — In addition to proposing branding,
marketing, and product strategies, we went after high-profile public relations opportunities – first
and foremost, infiltrating and interesting Oprah in time for her crucial Earth Day broadcast.
Buzz — ECOBAGS’ products were featured on Oprah
as well as many other influential and national outlets including People,
Parade, WNBC TV,
WomansDay.com – totaling 140 million impressions in all. As a result of its powerful new image,
ECOBAGS established relationships with several big box retailers. The bags have become sought-after
inclusions for celebrity, "green" and other high-profile events’ swag-bags.
Profit — ECOBAGS has experienced a huge sales
increase since the Oprah appearances and other relevant PR we secured for the company. (The show was
re-broadcast six months later.) ECOBAGS is poised to see more than $2 million in revenue this year –
a 200% increase from that winter’s day in 2007.