I want to open a new
retail printing business. Where do I begin?
Rick Levy, a 28-year veteran of the printing industry, realize
his dream to open his own retail printing and marketing
services establishment and go head-to-head with some of the larger
Rick wanted to open the type of print shop where every
client is treated like an individual. Quality service would be
as important as quality product. Creative ideas would be the norm.
And the environment would be fun and welcoming.
The timetable was tight. Rick was determined to open 6 months
after signing a lease. (For starters, theONswitch worked with
a professional retail planner to help Rick find the perfect location
for his business in a high-traffic commercial location.)
We developed a marketing plan, timetable and budget and put together
a small and dedicated team to get things done everything
from store design through grand opening events.
A few short months after opening, business is booming.
Rick has produced everything from giant-sized posters to small
targeted direct mail campaigns for his local neighbors. He has
been featured in local news media. He is running the business
he dreamed about just a year ago.