In addition to marketing
communications projects, theONswitch tackles business analysis
and planning. We helped a major New York ad agency analyze its
current customer base and crafted a targeted expansion plan
The agency was doing very well, but believed the slope of
the growth chart could be even steeper.
We analyzed the agencys current client base and where
the greatest industry growth might lie in the future (scoring
the entire Fortune 500 against specific proprietary criteria,
which we developed). We also did a review of the agencys
core competencies and identified opportunities for cross-selling
within the current client base.
The results were turned into a powerful strategic plan that
was presented to agency senior management.
Profit The sales team had a clear direction to follow.
Sales and relationships grew.