American Camp Association

How do you get 20,000 summer campers into the same “bunk?” The American Camp Association, NY Section, engaged us to develop and promote their unique new “Climb Everest” Campaign.  We acted as “Sherpa,” by hosting a PR webinar, and developing creative materials such as customized certificates and even a logoed pedometer.  More than 40 camps participated. In the end, everyone reached the summit!