Who We Are

theONswitch team is a bright and timeless crew, led by Nancy A. Shenker, a strategic marketer and digital media-savvy woman. She has worked at the C-level of big brand companies and helped 100s of small businesses prosper.

We engage, in the right combination, talented professionals with specialized skills — who have worked with us for years — JUST to handle your business. You get an entire marketing department – hand-picked specifically for you – without the headaches of search, management, and training. You also don’t pay for lots of overhead.

It’s like getting a customized suit – that fits you perfectly (or something like that).


Meet Nancy

Nancy A. Shenker, founder and CEO of theONswitch, has developed and honed her superpowers as a marketing leader through decades of experience and innovation.

As one of the field’s most experienced, pragmatic, and thorough strategists, she considers herself a “dual citizen” of both the traditional marketing world and the ever-evolving digital planet. Although she was trained as a classic brand marketer, she is fluent in all manner of social media marketing. Personally, she’s a Tweeter, a Linker, an Instagrammer, a Pinner, and a Facebook friend to legions.  Professionally, she knows how and where and when (and when not) to use social media as a powerful and essential marketing tool.

Nancy has held senior marketing positions at major brand companies – Citibank, MasterCard International, and Reed Exhibitions (current producers of ComicCon).  In both her corporate career and at theONswitch®, she has helped businesses, both small and large, launch, re-brand, and flourish.

Her experience and expertise span a wide range of industries, including retail, food, fashion, kids, education, health and wellness, packaged goods, real estate and shelter, marketing services, technology, service businesses, and the event industry.

Nancy is an award-winning content creator and writes for Forbes and Thrive Global.  She has been published and quoted in the New York TimesCrain’s New YorkBusinessweekEnterpreneur.com, The Ladders, Inc., and other media.

She holds an AB in English and Psychology from the University of Michigan in Ann Arbor and a Graduate Diploma in Book Publishing from New York University. She also completed Kellogg’s Executive Communications program.

She loves to mentor young people in their careers. The mother of two grown daughters, she is also the author of  “Don’t Hook Up with the Dude in the Next Cube: 200+ Career Secrets for 20-Somethings,Embrace the Machine (a book about AI and robotics), and the Publisher of sheBOOM, an award-winning community for women entrepreneurs. She is involved in several non-profits championing mentorship and education. She is the former President of the Chappaqua-Millwood Chamber of Commerce.

Her first entrepreneurial venture was selling hand-loomed multi-colored potholders door-to-door and running a comic book resale business with her brothers in 1964. She was named for Nancy Drew and Nancy Sinatra and possesses the curiosity, sleuthing powers, fearlessness, and go-go boots of her namesakes. Ask her what the “A” stands for and she’ll tell you (maybe).


Meet Sarah

Sarah Johnson-Cicala, Virtual VEEP (Independent Contractor) of theONswitch, has diverse experience on both the client-side and agency experience, which built the highest level of accountability in both making deliverable commitments and exceeding expectations in engagement.

Sarah is fluent in both digital and conventional media. She is known by her past clients, colleagues, and within her inner circle as having an unparalleled brand aesthetic and being extremely resourceful in bringing visions to life, (as well as making lofty dreams attainable). She can stretch the most modest budgets to deliver profitable results, even in extraordinarily challenging situations.

She worked at CBS as the Integrated Marketing & Special Events Project Manager and executed multi-platform campaigns with brands such as Pepsi, Walgreens, TCF Bank, Dunkin Donuts, Verizon, Mercedes-Benz, Toyota, The Chicago White Sox, Bears, and Blackhawks and high-profile events with Steve Forbes, Dr. Phil, Katie Couric and more.

When working as a Marketing & PR Executive on Wall St, she managed multi-million dollar partnerships with The PGA Tour, New York Knicks, New York Rangers, Brooklyn Nets, West Ham United, and traveled internationally to manage sponsorship of The (Alpari) World Match Racing Tour.

With a passion for entrepreneurship, Sarah founded Fête & Finery, an event styling and branding company, and worked with a range of companies, from local restaurateurs to software companies and Toyota.

She holds a BS in Psychology & Health Sciences from the University of Michigan in Ann Arbor. She is also on the Board of Directors of an educational non-profit organization, The Clarkston Family Farm.