A fast-growing SaaS (software as a service) company needed a way to build thought leadership in the mobile local search field and attract multi-location restaurants, retailers, health & wellness businesses, and franchises.
Lead-generating content and media exposure were our first challenges.
Within five months, we produced 50 original content marketing pieces – including gated white papers, infographics, e-mail campaigns, seasonal tips, blog posts, social media messages, and a 7-part education series, as well as several media announcements. We identified an amazing graphic designer to give our new content a fresh and bold look. We trained the sales team on how to use LinkedIn to build new relationships.
More than 200,000 site views and 5,000 leads were generated during the engagement and we helped create powerful new strategic alliances for the brand. It was the recipient of the prestigious Killer Content Award in 2020 too!