Good, Simple, and Primal Business


Launching a new food and lifestyle business in just six weeks from soup to nuts (or broth to grains). theONswitch was hired to define and build a spanking-new brand in time for a launch event, while also creating a long-term plan.


Developing multiple new revenue streams and building the brand, including a P&L and marketing plan.


We named the business and products, created logos and built a simple, but powerful, e-commerce website and blog. Then we added connections to influencers, involvement at community events, and unique new business cards to the mix. PLUS our PR pitching resulted in a feature article in less than 90 days!


Stay tuned. Some big deals for THE GOOD DISH are pending!