Another million dollars…
Finding the next revenue source and customer target for a long-standing business (a huge global ad agency that prefers to keep their name anonymous). theONswitch was hired to craft a strategy.
Created a unique proprietary scoring system to “match” the agency with the best prospects (not unlike the dating sites!), so the sales team knew where to focus its efforts.
We developed and presented a powerful strategic plan to agency senior management.
The sales team had clear and effective direction to follow, resulting in both relationship and sales mega growth. Our client was promoted within the company! (The plan was obviously damn good!)