One Word…Oprah!

Imagine

A 17-year old business ECOBAGS wanted to exceed the $1 million mark. The CEO engaged theONswitch to do just one thing…get  her sustainable bags in front of Oprah on Earth Day…a mere 90 days away.

Focus

Coming up with a process, contact, and “hook” that would break through.

Buzz

Yup. We did it. Oprah was just the beginning. ECOBAGS was also featured in national lifestyle press – 150 million impressions.

Profit

Company grew to > $3 million and products sold into national retailers. “The Oprah Effect” was the topic of an INC. article. (The world is greener too.)