We Blinded Them with Science!
A day camp was well-established in California but was expanding to new markets. theONswitch was asked to differentiate the camp from its competitors and prove to parents that science camp is not just for geeks.
Formulating a strong brand positioning and integrated marketing plan, building social media into the marketing strategy.
Developed a powerful marketing campaign, website, social media strategy, parent communication program, and integrated long-term plan. Our “One Day I Will…” campaign ran for four years and we scored TV, print, and mom blogger mentions.
Each new regional launch has surpassed the one before, with 90% lifts year-over-year. (Ka-boom! We created a formula for success!)