Photo Credit: Taco Bell


Industry conferences and trade shows are big business. Face-to-face marketing is alive and well. But how do event organizers build a loyal and engaged community the other 362 days of the year?


The answer is simple – relevant and provocative content. White papers, blog posts, and unique social media tidbits are all part of that marketing mix.


From trends in catering… to profiles of industry leaders…to why sustainable building improves human and pet health…we created a wide range of web content leading up to the event. Find a small and tasty sample here.


Thousands of social media shares, huge lifts in event awareness, and new attendees and sponsors. Most important, visitors to the conference sites year-round.